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An exhibition to celebrate the return of Salvatore Ferragamo to Italy in 1927, but also an overview of the Italian artistic scene at the time.
It wasn’t just Ferragamo that was returning to his home country, but Italy returning to itself too. A return to a life after war. The “shoemaker to the stars” chose to live in Florence when he came back because of its convenient central location and artistic heritage. It was, after all, the birthplace of the Renaissance.
The exhibition follows a story format, beginning with Ferragamo’s cruise journey back to Italy, then his subsequent inspiration from the Florentine visual culture. Featured are paintings, sculptures and photographs, each providing glimpses into what life and art were like then. There are hints of futurism, scenes from everyday Florence, and even exotic influences, all of which act as little pieces in the grand mosaic of 1920s Italy created by this exhibition.
Palazzo Spini Feroni
5/R Piazza Santa Trinita, 50123 Florence
Opening Times
Every day, 10.00-19.30
Giovanni Patrone,Advertising brochure for first-class accommodation on the Roma, 1932Courtesy Collezione Paolo Piccione, Genova
Lucio Venna, Advertising drawing, The advertising mock-up was made for Salvatore FerragamoFirenze, Museo Salvatore Ferragamo for magazine, 1928, pochoir su cartapochoir on paper,
The Ferragamo shoe factory in via Mannelli 57, near the Campo di Marte Train StationFirenze, Museo Salvatore Ferragamo
Mino Maccari, Still life, 1926, Oil on Canvas,Gabinetto fotografico del Polo Museale Regionale della Toscana
Salvatore Ferragamo, Sandal, 1930, Spalletti / Satin and kid upper, gilded brass heel with ankle strap in silk passementerie cord. The model belonged to Countess Alessandra della Gherardesca SpallettiFirenze, Museo Salvatore FerragamoFoto Arrigo CoppitzSEZ