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"Provence hides its mysteries behind their obviousness..." - Jean Giona, artist and writer (1895 - 1970)

An exceptional natural environment, a rich heritage, 300 days of sunshine a year... the Southern Region and its three world brands: Provence, the Alps and the Côte d'Azur, have undeniable tourist assets.

The Côte d'Azur, the famous French Riviera, which stretches from Hyères to Menton, welcomes an intense and rather luxurious tourism with its large hotels, chic restaurants, beautiful boutiques, private beaches and prestigious residences. The main cities are Nice, Cannes, Saint Tropez... But the seaside is also the Camargue and its gardians, the big ports of Marseille, Toulon and Nice, gateways to Africa since antiquity.

The heart of Provence beats in the hills that link the sea to the mountains of the Alps. It is these hillsides of vineyards, crops and colourful landscapes that have charmed Cézanne (Aix en Provence), Van Gogh (Arles), Chagall or Giono... In Provence, the people of the South have a singing accent. They are good-natured and like to tease each other around a generous and gourmet table... This is the picturesque Provence of Pagnol, Raimu and Fernandel.

Ski resorts just an hour from the sea... Yes, it is possible! The French Alps rise above Nice to an altitude of 4,000m... The pure air, the large protected spaces... It is still Provence with the Alpes de Haute Provence and the Hautes Alpes. In winter you can ski in the sun and in summer you can go on an adventure on horseback, on foot or by bike. The more adventurous can practice air sports (ULM, paragliding), white water sports (rafting, canyoning) or climbing. Winter sports can be enjoyed alongside white water sports. These wild mountains, with their small hamlets and villages with a rich past, are home to a rich and varied fauna and flora.

Finally, culturally, Provence is part of the Pays d'oc (southern France), within which it has a clear specificity. The culture of Provence is profoundly Latin and Mediterranean.